Nikkei Merchandising Service Nikkei Internet Survey Nikkei Internet Survey is a reliable survey system using the Nikkei reader monitors. This survey can investigate various topics such as degree of interest paid to newspaper advertisements, products being advertised and corporate image.    • Request made by e-mail; responses come through website   Nikkei Internet Survey is a system networking survey monitors over the Internet. All survey monitors are the Nikkei readers, who are sent a participation request by e-mail and reply to a web-based survey.  • Offers choice for specific respondent sampling prior to carrying out a survey   Monitors registered with Nikkei Internet Survey are the Nikkei readers throughout Japan. Respondent sampling can be carried out whenever advertisers request a survey. In addition to basic attribute features, the survey can cover topics such as ownership and usage of B-to-C products and services and decision-making of B-to-B purchase.  • Meets diversified needs   Nikkei Internet Survey is capable of meeting various advertiser needs for specific topics handled by survey, which are not limited only to awareness rate for advertising carried in the Nikkei or evaluation of advertisements for interest and comprehension rate. Nikkei Internet Survey can also collect comments or opinions about various products, services and corporate image. In addition, advertisers can take advantage of Internet-based surveys to display full-color advertisements (still images only) for conducting various types of creative evaluation studies.     Note: The Internet survey conducted by Nikkei is carried out in Japanese. A separate fee is required for an English translation of survey reports. Nikkei Research Inc., a Nikkei Group company, is a leading research company in Japan providing a wide range of research services including market research, opinion polls and database development. Headquartered in Tokyo, the company has branches in Osaka, Nagoya, Fukuoka and Sapporo as well as offices in New York, London, Singapore and Shanghai.

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