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| Reader Attributes (1) |
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| A Broad Range of Readership |
The Nikkei attracts a broad range of readership, because the information covers a wide spectrum, is useful and has the most powerful influence in important decision-making.
No newspaper but the Nikkei can offer information that satisfies readers in many industries and occupations and even industry specialists of respective industries. |
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| Age
Groups |
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| While well represented in every age group, approximately 45 percent of the Nikkei’s readers are in their 30s and 40s. This reflects the fact that the newspaper’s readership includes not only top businesspeople and other influential leaders, but also capable middle management. |
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| Source:
The Nikkei Corporate Image Survey (General)
2006 |
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| Readers of the Nikkei are indeed well educated, with 51.2 percent having completed university or postgraduate studies—a much higher percentage than readers of other Japanese newspapers. |
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| Source: The Nikkei Corporate Image Survey (General)
2006 |
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| Mirroring their high status and educational qualifications, the average annual household income of the Nikkei readers exceeds 10 million yen, well above the average of readers of other Japanese newspapers. |
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| Source:
ACR 2006 30-km Radius of Tokyo |
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| The average total household savings of the Nikkei readers are about 12 million yen, again well above the average of readers of other Japanese newspapers. |
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| Source:
The Nikkei Corporate Image Survey (General)
2006 |
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| Industries |
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| Readers of the Nikkei are employed in a broad range of industries, mainly manufacturing, services and wholesaling/retailing, finance, insurance, securities and telecommunications. |
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| Source:
The Nikkei Corporate Image Survey (General)
2006 |
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The
Nikkei Corporate Image Survey
Nikkei Inc. launched its annual Corporate Image Survey in 1968, which focused on members of the public. This survey’s current formula, covering the general public and the business community, was introduced in 1988.
The Nikkei Corporate Image Survey (General) 2006 was conducted on a randomly selected sample of 9,309 individuals aged 18 to 69 living within a 40-kilometer radius of the Tokyo metropolitan area. All data shown above are from the Corporate Image Survey (General). The Nikkei Corporate Image Survey (Businesspeople) 2006 was conducted on a sample of 9,087 individuals selected from major public and private companies in Tokyo. |
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