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| Major Contents of the Nikkei |
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| Best Format for Effectively Communicating Information |
| The single constant viewpoint in the Nikkei is the economy, but to respond to the diversified information needs of the readers, it also covers sports, culture and daily life. Along with these regular articles, there are an additional section on Saturdays (NIKKEI Plus 1) and a semimonthly magazine supplement (THE NIKKEI MAGAZINE), both offering extensive coverage on topics closely related to lifestyle and cultural interests. |
| The Nikkei
Morning Edition |
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| The Nikkei morning edition provides quality broad-ranging information, laid out in a clear, functional manner. |
| Front-ｐage
news |
| Top news focusing on politics, economics and industry helps readers grasp social and economic trends. |
| Political
news |
| The Nikkei focuses on the latest political news with close ties to the economy, such as the consumption tax reform, lifting of zero-interest policy, and oil and other energy issues. |
| Economic
news |
| Information for gauging economic movements is provided by reporting on government policies and private sector developments with a significant economic impact. |
| Financial
news |
| Offers current information on activities of financial institutions such as banks, insurance companies, securities firms and non-banks. Also touches on financial business and services that go beyond general business practices, as seen in today’s financial conglomerates. |
| International
news |
| Articles on the global economy, centering on news compiled from overseas Nikkei bureaus are presented. |
| Corporate news |
| Information covers broad topics ranging from corporate developments that have an impact on industries in general to performance and strategies of major firms and their people. |
| Investment/finance |
| Conveys useful information on personal stock- and bond-related products along with services provided by securities companies, and introduces newly listed corporations. |
| Markets |
| Reporting on various movements in the market including the Nikkei Stock Average and TOPIX indices, stocks and bonds, foreign currencies and commodity futures. |
| Securities |
| Four pages of stock prices from the previous day of trading cover the traditional TSE first and second sections, the OSE, NSE, JASDAQ, Mothers and so on. |
| Commodities |
| This section allows confirmation of the trading value for a variety of commodities from industrial materials such as oil to perishable goods. |
| Economics
lectures |
| Expert analysis of recent events in the news, focusing on economic issues, is offered. |
| Consumer
information |
| Useful consumer information such as new product launches by various manufacturers, and new retail and restaurant services, can be found in this section. |
| Regional
economies |
| Information focusing special interest or concern on individual regions where the newspaper is delivered is offered, with particular attention to economic news. |
| Sports |
| The previous day’s sports results are reported concisely, with emphasis on objective facts and statistics. |
| Society |
| News related to society and social events are covered from the perspective of consumers who play an important role in the economy. |
| Culture |
| On the back page, a diverse assortment of cultural news including art, literature, history, folklore, archaeology and natural science helps expand reader erudition. |
| Sunday edition |
| The Sunday issue also covers healthcare, personal finance, book reviews, science, etc. |
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| A Close
Look at the Front Page of the Nikkei |
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1. Nikkei masthead
2. Lead articles
The front page’s lead articles communicate the day’s major news from the economic viewpoint. Front page articles in the Nikkei also have a strong impact on business, industry and the markets. The front page is where the Nikkei’s unique perspective is most evident.
3. Table of contents
The Nikkei’s table of contents gives a brief summary of five major news stories of the day.
4. Tokyo markets
Gives the previous day’s prices for the Nikkei Stock Average, currency exchange rates and long-term interest rates
5. Series articles
The upper left-hand corner of the front page often features series articles giving in-depth coverage of everyday topics. Series articles like these, which examine serious themes head-on at much greater length than is possible in a single article, are a favorite with the Nikkei readers. |
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| NIKKEI
Plus 1 |
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| NIKKEI Plus 1 is designed to match the interests of affluent readers who want a tasteful and luxurious lifestyle. It offers readers intellectual stimulation through a broad range of articles covering lifestyles and culture, and is full of interesting stories, practical tips and helpful information for consumers. NIKKEI Plus 1 captures readers’ attention and has proved to be a premier medium for reaching high-profile individuals in the Japanese market. |
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| THE NIKKEI MAGAZINE is targeted at core readers of the Nikkei residing in the Tokyo metropolitan area, where the household expenditure level is exceptionally high for Japan. The magazine strives to pursue themes that stimulate the intellectual curiosity of the Nikkei readers who demand quality in all aspects of their lives. THE NIKKEI MAGAZINE distinguishes itself as a newspaper supplement with its bold graphic art by a well-known Japanese designer and impressive, informative content. |
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