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| Circulation and Overseas Bases |
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| The Nikkei: Japan’s Only National Economic and Business Daily |
| Of the Nikkei’s many characteristics, the most notable is that it is the world’s largest business and economic daily, with a circulation of over 3 million. This is made possible by Japan’s efficient newspaper delivery system, bringing the Nikkei surely and reliably to its readers. |
| Circulation |
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| The Nikkei’s circulation of over 3 million copies makes it the world’s top-selling economic daily. |
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| Source:
ABC (Japan), average for January–June 2007 |
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| Subscription Rate by Edition |
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| Japan’s efficient newspaper delivery system to homes and offices via local distributors is a major factor behind the Nikkei’s high subscription rate. |
| Morning edition |
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Afternoon
edition |
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| Source:
ABC (Japan), average for January–June 2007 |
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| Nationwide
Office Penetration |
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| In Japan, the majority of offices in all industrial sectors subscribe to the Nikkei. |
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| Percentage
of nationwide office penetration |
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| Source:
Survey of Newspapers Subscribed to by Business
Offices Nationwide 2005 |
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| Readers
Who Read Only the Nikkei |
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| The Nikkei covers not only economic and business news but also science, technology, culture and Japanese social trends. This balance and variety of content attracts many readers who read only the Nikkei. |
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| Change
in percentage of readers who read only the
Nikkei |
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| Source:
The Nikkei Readership
Survey, October 2006 |
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| Overseas
News-gathering and Printing Bases |
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| The international edition of the Nikkei is printed in eight locations: New York, Los Angeles, London, Heerlen (the Netherlands), Singapore, Hong Kong, Bangkok and Sydney. Dissemination of information is enhanced by The Nikkei Weekly and our other activities. |
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