About the Nikkei The Nikkei’s Six Key Characteristics Since beginning publication in 1876, the Nikkei has provided fair and timely coverage and clear analysis of developments in every aspect of society, mainly concerning domestic and international economic news. Unique in Japan Nikkei Inc. publishes Japan’s only national daily economic newspaper, the Nikkei, which covers the latest economic, business and general news nationwide twice a day through its morning and afternoon editions.   Circulation » Newspapers in Japan » Evaluation of Newspaper » Rich in Tradition The Nikkei has enjoyed a strong reputation both at home and abroad for its fair and impartial news coverage ever since its inauguration in 1876.   Reaching Business Leaders » Evaluation of Newspaper » Comparison with International Media » Global Network and Wide Coverage The Nikkei operates its own global news-gathering network to provide readers with close coverage of a broad range of areas including economics, business, politics, markets and finance, industries and companies, science and technology, and sports and culture.   Overseas News-gathering and Printing Bases » Major Contents » Worldwide Locations » Advertising Representatives » World's Largest Circulation The Nikkei boasts the world’s largest circulation for a daily economic and business newspaper, with 3,040,509 copies of its morning edition and 1,623,702 copies of its afternoon edition (ABC, average for January–June 2007).   Circulation and Overseas Bases » Comparison with International Media » Quality Journalism The Nikkei offers its readers pertinent, quality reporting of developments in Japan and the world based on fair and perceptive analyses. By maintaining its stance of accurate and objective viewpoints, it has earned a fine reputation as a trusted newspaper.   Major Contents » Vigorous Consumer Readership The Nikkei has the largest readership comprised of top and middle managers. The Nikkei readers are also strong and active consumers.   Reaching Business Leaders » Reader Attributes »

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