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The Japanese Market
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The Japanese Market
Getting an overall idea of the Japanese market is essential for understanding the Japanese newspaper market. Japan continues to enjoy greater economic affluence compared to other countries, and its strong influence means that it is vital as a target for advertising.

Key statistics on Japan
Size: 377,915 km2 (*1)
Population: 127,767,994 (*2)
GDP: 510,409.9 billion yen (*3)
Sources:
(*1) Ministry of Land, Infrastructure and Transport 2005
(*2) Statistics Bureau, Ministry of Internal Affairs and Communications 2005
(*3) Economic and Social Research Institute, Cabinet Office 2006
 
External trade
External trade
Source: United Nations: Monthly Bulletin of Statistics Online, MBS, October 2006
 
Market comparison by GDP
Market comparison by GDP
Source: IMF: International Financial Statistics Yearbook 2006
 
Market comparison by population
Market comparison by population
Source: United Nations: World Population Prospects: The 2004 Revision
 
Current account balance
Current account balance
Source: IMF: International Financial Statistics Yearbook 2006
 
Foreign currency exchange reserves
Foreign currency exchange reserves
Source: IMF: International Financial Statistics Yearbook 2006
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