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| Evaluation of Newspaper Information Content |
| Newspapers have the highest rate of reliability in information content when compared to other media. This means advertisers have an advantage when placing their advertisement. |
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| In terms of reliability and usefulness for work, newspapers have overwhelmingly high scores in contrast to other media. |
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| Reliability |
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| Source:
J-READ 2006 |
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| Usefulness
for work |
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| Source: J-READ 2006 |
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| Newspaper advertising offers a two-fold advantage to advertisers; the contents are considered reliable and can also communicate corporate ideas and messages efficiently. |
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| Reliability |
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| Source: J-READ 2006 |
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| Corporate
ideas and messages well communicated |
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| Source: J-READ 2006 |
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